EN2026-03-24Reply Intern Team

GDPR-Compliant Review Management — What You Need to Know

Managing Google reviews in the EU means following GDPR rules. Here is what matters.

When you use a tool to manage Google reviews, you are processing personal data.

Key requirements:

  • Clear controller and processor roles
  • A lawful basis for account, review, billing, and outreach processing
  • Data minimization and retention limits
  • Export, deletion, and opt-out processes
  • Transparent subprocessors and security measures

Reply Intern is designed around EU-first review processing, disclosed subprocessors, account export and deletion tools, and a retention schedule for review, reply, OAuth, billing, and outreach records.